Feedback
72Mastery score
Good progress
SELFRAApply For sales coaches & trainersYour workshops end.
Your workshops end.
Your clients' problems don't.
Turn your methodology into a branded practice product clients keep using between coaching sessions.
White-glove implementationYour brand. Your IP.No platform fee upfront.Built for results, not features.
Maya Chen
Operations Director
Northstar ServicesYour methodology keeps working
after the workshop.
One conversation at a time. Clients keep practicing between coaching sessions.
What went well
Asked a strong open question
Explored impact on the business
Listened and adapted well
What to improve
Deepen root cause analysis
Quantify business impact
High precision AI analysis
Call Intelligence Report
Session ID: #AI-7724 · Oct 24, 2024
Key Scores
Discovery78%
Focus on open-ended questions
Building Value65%
Stronger link to ROI needed
Active Listening80%
Mirroring and validation
Conversation Highlights
00:06
Clarified the reason for call
Rep established context quickly.
01:12
Explored business impact
Connected technical problem to revenue leak.
02:45
Identified key challenge
Revealed the primary current bottleneck.
05:32
Agreed on next steps
Follow-up scheduled for Tuesday.
Methodology AI Insight Analysis based on the consultative selling framework.
View transcriptThe platform journeyYour methodology becomes a
Your methodology becomes a
product.
Share methodology
Upload coaching materials and scoring rules to set the brain.
Framework.pdfSales Playbook.pdfBest CallsBuyer Personas+8 more
Setup time30 min
Build your product
Engine maps your IP into personas, scoring and feedback.
Mapping personas92%
Parsing methodology
Generating buyer personas
Building scoring logic
Creating feedback engine
Build time2 weeks
Clients practice
Your clients engage in real sales conversations anytime.
How does this scale?
Up to 10k users...
Trust +8·Buying Tension +12
FrequencyEvery day
Prove progress
Your coaching is now a product with clear ROI metrics.
Training impact+14% Win Rate
61 → 84Manager Time-38%
Goal achieved
Founding Partner Access 3 of 10 spots remaining
Ready to launch your own practice product?
Everything needed for your first launch, built together.
No platform fee No setup work You only review
White-glove from start to launch
We handle the build so you can focus on your students and your methodology.
30-min Kickoff
We build your simulator
You review
Launch to students
Your methodologyYour brandStudent reports & scoringWhite-glove implementationAI-powered simulationNo upfront platform fee
30-minute kickoff. Launch in about one week. We only succeed when your product creates value. No platform subscription.
Frequently asked questions
Do I need technical skills?
No. Pilot programs are available for selected trainers and training teams. Selfra handles the practice product structure, scenario flow, evaluation logic and launch mechanics.
Is this another roleplay tool?
No. Selfra is a practice platform powered by AI. Trainers create branded practice products from their methodologies, while learners improve through realistic simulations, feedback, repetition and measurable progress.
How is pricing structured?
Selfra is currently offered through selected pilot programs. Commercial terms are agreed after pilot fit is proven; Selfra is not positioned as a free tool.
The Selfra Philosophy
Your methodology should not end with the workshop.
The best training changes behavior.
The best methodologies keep working long after the session ends.
That's what we're building.